I've talked about this when it pops up in other forums like baseball or the other sports one, but I may never have gone into any detail here, so bear with me.
LSU and OU are probably the two best examples of handling limited in NIL in a highly productive manner. Here's what I mean:
Both of these schools came to the realization at some point in the first year of NIL that they were simply not going to be able to compete in NIL against all comers in all sports. They realized this through the lens of football, and soon sorted what the numbers would have to look like everywhere. Very few schools could make the effort to work on NIL against all comers across all sports. More on those later.
So what did they do? They both knew they couldn't avoid football, as their institution and major donors and students cared more about that sport than anything. So for football, they've largely adopted a "target of opportunity" approach and competed where they thought they had a shot of winning whether due to Texas/Georgia/Ohio State/ATM looking elsewhere or because they had a competitive advantage, such as the player being from Louisiana or a legacy or a big fan of cajun food and abject corruption.
Outside of football, they've chosen to apply significant NIL pressure to the sports in which they are actively competing for national titles and the enthusiasm from the opposition is measured.
OU chose, outside of constant efforts addressed already for football, to focus on gymnastics and softball. Anything else like baseball or golf has to hunt for its own support however that coach can find it. Softball at OU is a machine. They may reel off UCLA basketball from the 60's numbers for the next decade (UT may well do this in volleyball in the same span). They've had national title success in a regular manner in gymnastics too. They're doing what they can to ensure they're as good as anyone in NIL in those two sports.
LSU's work has been more driven by serendipity than anything. Livy Dunne is hotter than Georgia asphalt and was a social media star ahead of NIL. Vuori and several other brands were on her early and she's been the top NIL earner across all sports for years now. That allowed the rest of the gymnastics team to draft off of that success and they're supposedly in good shape across the board there. Marucci being based in BR and run/backed by LSU people allowed baseball to be gifted $1M a year from the jump. Texas NIL has been busting its ass from an NIL perspective in baseball and might be in second nationally, but that is a tough hump to jump each cycle for that sport. There is word that LSU is trying to take the same approach in women's basketball now, but this is a poor institution with poor backers compared to most of their national competition. Gymnastics and baseball are a lot of heads to count and cover for LSU, plus limited football means, making other sport NIL dominance mostly fantasy.
Many other schools are working with this same approach out of necessity, and it is a slog for most of them.
There are also many schools that have only nominal offers in NIL to provide athletes in any sport, until an athlete becomes a true star that attracts boosters or corporate.
There are schools that are by and large just focused on making sure they can compete with anyone in football and/or basketball. Georgia, Alabama, USC, Tennessee, UNC, UK, UH, etc. Those are kind of easy to spot in either sport.
Then there are the few schools that are able to at least pursue the ambitious goal of being able to take on all comers in every sport. Texas*, Stanford*, Oregon**, Ohio State. Those are the ones I know of, and maybe I am forgetting someone.
Finally, corporate is a big deal when it can be accessed. The post above has a tweet talking about corporate being less than 10% of the NIL nationally and I'll argue that isn't true generically for all programs. Texas is accessing corporate well and that is a growing, important element. Most of LSU's non-football NIL is purely corporate if you count Marucci as such. Anyone with a Heisman candidate is accessing corporate NIL.
*Rowing has like 45 participants. T&F has a shit ton too. Helping with NIL there is basically stipend inflation. T&F gets help in global corporate ways too for the best programs.
**As long as Knight is alive and cares, Oregon has an ATM for NIL. Problem for Oregon will always be that, well, they're grounded in Eugene, Oregon. While you or I may aspire to live somewhere like that, it's just not a big city, bright lights, with beaches and bitches nearby kind of place.