I consider myself a “normie” (although I avidly avoid listening to Rogan, I sure as hell know who he is and have friends who listen to him).
Harris went on Call Her Daddy week before last. Host is Alex Cooper. Huge audience. Near equivalent to Rogan in terms of number of listeners.
I had no fucking clue who Alex Cooper was or anything about her podcast before Harris went on it.
You are painfully trying to associate “normies” with “people who know famous podcasters”. Shit man, there’s a lot of people that still have cable TV or a satellite dish (DirecTV/Dish) and have never listened to a podcast. They are “normies” as much or more than those you are describing - they just consume their media differently. If you are going to associate Rogan to the masses, it’s almost exclusively males that are conservative or libertarian, wear Oakleys, consider themselves widely open to new ideas (but not really), I.e. pseudo intellectuals, smoke pot, and and get hard whenever someone mentions the word “octagon”.