This Utah thing got me thinking about why fans of schools that are currently in the Big 12 want to be in the Big 10 or SEC. The reasons admins want to be in those leagues are obvious. But for the sake of this exercise, assume that the SEC and Big 10 aren't leaving the rest of college sports, and the Big 12 (or whatever exists outside of those leagues) will have a seat in the playoffs, I don't understand why fans of non-blue bloods would want a schedule that gives them a ceiling of 7 to 8 wins and almost no shot at ever making the playoff vs a schedule that gives them regular chances at double digit wins and making the playoffs. I understand why blue bloods want to play other blue bloods and why they need access to the most possible resources to stay competitive with their peers. And of course if the Big 12 was going to be shut out of the playoffs, you wouldn't want to be there.
Utah is not a peer of Texas or Ohio State. Their desire to be mediocre but sit in a wealthier tree fort is very strange to me from a fan perspective. If ISU got to go to the SEC or Big 10, I'd honestly be pretty bummed. Yeah, we'd be cashing bigger checks, but the chances of us being any better than 6-6 at our absolute best would be minute, and we'd only have one or two historic opponents every year. Bragging about being in the club has an extremely limited shelf life to my fanhood. I fully understand and accept that we aren't the same as a blue blood, and being in their conference wouldn't change that.