I'm an old school Asmon watcher and he has taken a very obvious and very hard right turn since the election, and started prior to the election after he got temporarily banned for calling the Palestinians "inferior" and advocating for their genocide. He was forced to both publicly apologize for this, divest himself from his own company and from his gamer org because of shit like this:
Some of the shit he has said since Trump's election has been genuinely appalling and absolutely nothing like he used to be, he's truly a completely different person, at least his on-camera persona is. I could post dozens of videos of him saying shit that genuinely makes me sad to hear coming from a dude I used to be a pretty big fan of.
You're right in saying he doesn't care about money or whatever, he has piles of money already, he doesn't need it. He has openly admitted on live stream that his pivot was entirely driven by the clout he knew he would gain and that's all that matters to him. He is now arguably the largest online political commenter there is, on any platform. He is much larger than say, Ben Shapiro is now. He gained this status in a manner of months, despite having almost zero real knowledge of basically anything he speaks on, and mainly just repeating whatever the Trump administration says on any given topic and saying "YEAH BASED".
That being said, I still wouldn't put him in the category of Staysafe or whatever because A) Staysafe is just a straight up Nazi true believer, and B) I 100% believe Asmon when he says he is doing this for clout. It's a grift, 1000%, the difference being the grift is not for money, it's simply for attention and clout. That said, he's always had extremely weird things to say about women (especially female characters in video games) and pretty strong Islamophobic tendencies as well, such as having one of his characters named after Anders Breivik for years.