Good to visit campuses ahead of applying just to get a “feel” of the place and to decide if you even apply to that school and then another round of visits once you get acceptance letters. We have a college “consultant” that gave us a list of schools our twins could get into - based on grades and potential scholarships - but after initial visits, eliminated some of those after the visit. Now doing the next round of visits once they got accepted to decide which is the best fit. (Sure, kid #2 could get into UNT or UTD with a free ride if they applied but after a visit, no way in hell did they want to go there based on what they saw on the initial visit…)
Now that they have a few acceptances and $ offers, will revisit in the coming months to decide where to go… Will be having some tough discussions shortly - yea, I know you liked school x but I will have to pay out-of-state tuition for you to go there while school z is in-state and is offering you some $ as well…. Guess where you are going…