Half of their culture is built upon and gets up to play Texas. Now they have to get motivated to play Utah, BYU and the rest of the gang that can't come close to filing a 100k seat stadium. And they won't get to play in a top tier bowl unless they go undefeated, while selling not playing the biggest in state schools and former rivals. Unless Texas and Agro U have a mediocre year, then they get to sell TTech playing in a bowl against a team whose upper class star players most likely sit out.
But fuck all that, they don't even get to play spoiler to undefeated Texas hopes of playing in the National Championship Game, which has to be among, if not the biggest win/moment in their school's history. If this is what they're selling a 5 star, that can't get anybody else to partner up to buy into the same notion, then best of luck to the kid. Good luck on the plains and all the small places you'll be playing in regularly. Hopefully, you'll achieve those all world stats, surrounded by what ifs.