We’ve had ours since December and love it. I think we pay somewhere around 100/month for the bike and subscription, which will go down to $39 when the bike is paid off (0 interest on Black Friday deal). Prior to this we were paying far more for my Camp Gladiator had her gym membership, neither of which we used regularly due to busy schedule/laziness.
this summer we both committed after months of 2-3 rides per week. We are both riding for at least 30 min a day, at least 5 days a week. It is awesome. It is the first thing in my life I have actually stuck with and I look forward to my rides. Totally worth it to us. The $40/month (or $100) is nothing compared the the health value we are getting from it. After 2 months of riding regularly, we are both down >10 lbs. We get comments on our weight loss from anyone who has not seen us in a while.
The cultish aspect bothered me at first, but now I just go with it. Closing in on ride 200 in the next month or two.