Re: Guich Koock - from Traces of Texas on my FB:
Traces of Texas
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The post office and general store in Luckenbach on May 22, 1971 ----- before it became "Luckenbach, Texas." No Waylon, no Willie, no "the boys," just a lonesome outpost a few miles from Fredericksburg. The previous year, a newspaper advertisement offering "town — pop. 3 — for sale" led actor Guich Koock and Hondo Crouch, a rancher and Texas folklorist, to buy Luckenbach for $30,000, partnering with a woman named Kathy Morgan. Hondo's wife, Shatzi, paid for the town, and Guich's wife, Patricia, worked as the bartender and bookkeeper. The women gave their husbands all the glory. Hondo, of course, was a talented promoter. Jerry Jeff Walker recorded "Viva Terlingua!" there in 1973 but it wasn't until 1977 that the place became "Luckenbach, Texas," when the famous song was co-written by Chips Moman and Bobby Emmons who proposed it to Waylon because his "name's in it." At the time of the song's recording, neither the writers nor Waylon had ever been to Luckenbach. In his autobiography, Jennings wrote: "I knew it was a hit song, even though I didn't like it, and still don't."
And the rest, as they say, is history.
Image courtesy the hard-working folks at the Texas Historical Commission .