I just spent way too long on that survey as well. While I'm all for south end zone renovations and other upgrades that we know are necessary for recruiting purposes, I just don't give a damn about club/box seating and I'm worried about adding more seats, when we already have problems filling the stadium as is. Also, sticking a bunch of people (or corporate douches) in new club/box seats will continue to undermine the stadium atmosphere. We already have lots of empty seats during games in the east side club seats and north end zone club areas, in part because a lot of those people sit inside in the A/C bullshitting, instead of out in their seats watching the friggin game. And yes, not playing scorching Sept day games might help.
Since the survey also touches on game day atmosphere, we also need to address the student section/attendance issues. In part because I sit on the west side, I always enjoy watching a big rowdy student section and the game atmosphere is best when the students are there in force, liquored-up and loud. However, as many have discussed, our student sections have become less than stellar, but that's a whole different issue.
Clearly we need a south end upgrade, but I have absolutely zero interest in sitting there, regardless of price points. Hell, you couldn't pay me to sit at field level and not be able to see anything. I guess some might find that experience cool...once, but no way I'd want crazy-expensive season tix there. Especially now that we have beer, I'm there to watch the damn game and do everything else (eat, hang out, socialize, etc.) before and after.
Typing this confirmed I am old as shit.