Here's the simplest way to look at it, and hopefully a way that will piss off the fanbois the least. The Fan has nearly twice the cume reach of the Ticket. In a given week, the Ticket may reach a little under 300k listeners per week, while the Fan reaches a little over 500k listeners. Good thing for the Ticket in its history, the most biggest ratings driver is TSL (time spent listening). So even though the Fan reaches way more people, the Ticket has always led because people turn it on in the morning and leave it on all day, while Fan listeners have traditionally bounced around (including to the Ticket).
All the Fan had to do was get a few more people every month to listen a little longer. And I also believe that when a person is new to the area, they gravitate toward the more "sportsy" shit when looking for a sports radio station. It's not so hard to believe. And there's no "at times" about it these days @Drew. They've been consistently winning for 5-6 months now. No idea if that will continue (the Fan has had a shakeup as well), but it is currently a fact.
And I didn't say they fired Rhynes in order to put Bob in his spot. But I bet there's more to that story than has been told. Even if it's only that he left because he saw the writing on the wall.