1 - I think he was saying the other Big 12 schools didn't do something to drive people away, matter a fact they did what you'd want them to do, invest heavily in facilities. Places like Tech and ISU have gone from having like $40m athletic departments to $100m. I think @SL Xpress nailed it down pretty well. Its not that @Al_4_ISU didn't do what was asked of him, they weren't leaches. The big issue was losing Nebraska and A&M. You need more than two tent poles. The only difference between Mississippi State/Iowa State or Kansas/Iowa/Illinois/Kentucky is where you happened to be originally. Those are never going to be tent pole schools, but some get fed and some don't primarily due to recruiting.
2 - The Big 12's officiating is not one sided. There are so many terrible calls. So. Many. Follow Big12Refs on twitter.
3 - LHN, by contract, doesn't have any Big 12 games included and its only 1 in football a year as it is. To get a second or to get a Big 12 game, the other school has to agree to it.
4 - Very weird comment. Are you going to say this is douchy too?
5 - You're both basically saying the same thing here and you can't have it both ways. The only brands that have been built in the past three decades have done so by winning at an egregious rate. Namely the run FSU had under Bowden and the Miami run, both included "nattys". Clemson is probably the only other one of note and I don't think its hit the FSU/Miami level yet, even with two rings. Oregon is the odd duck here, but that's mostly due to marketing. Outside that, everyone with a massive fanbase that outpaces its alumni are schools that have been historically good, e.g. what you did in the 60s/70s/80s/90s. Its sort of like how the Steeler fanbase outperforms Pittsburgh's population. Kids tend to lock on to whoever is winning when they grow up, not always the local team.
Now, to be fair Al, no one ever values what you could be, except venture capital, and they don't do it for free. If you want to be part of the eyeball club, go win. KState isn't a "brand" now, but two decades of winning makes them a lot more viable than prior, same with Baylor. Hell the only difference between Iowa and Iowa State is Iowa hired Fry in 1980, giving them a 3 decade head start over Campbell. Boise State is known only because it would take any chance it could to be on TV, no matter what day of the week, and they won a lot and in big games. Being consistently in the Top 25 or Top 10 over decades builds a brand, which gains eyeballs, which has a value in media rights deals. Its really the only way to do it.