I drove F150s for a few years because I'm very tall and wanted as much room as I could get. I don't fit in most sedans or smaller trucks/SUVs, mostly because of the sunroof taking up all the headroom. I have never towed anything and only used the bed 3-4 times. My 2016 F150 Lariat was the nicest, roomiest vehicle I've ever had. Perfect for roadtrips. But for my daily commute, I would struggle to get 17 MPG, even though I had the ecoboost. Parking sucked, too. I also wanted more of the safety features my wife had on her Mustang.
I've loved hot hatches since seeing the civic hatches in the early-mid 90s but I couldn't find one that fit me. But last year I got a new VW GTI. Base model, but I have every safety feature I wanted. Plenty of legroom and, because there's no sunroof, plenty of headroom. The hatch is just fine for Costco runs or anything else we do. Getting in and out is a pain but I get almost 40 MPG, so who fucking cares? Parking is a breeze. As long as I can fit in these, I'll keep buying them.