Final iteration of One Fifth coming in March
I can’t believe that we have only 18 months left at One Fifth Houston. What a ride it’s been. When we started this crazy idea, I said to myself that if we come out of this restaurant experiment with one concept, we succeeded. If we came out with two concepts that we want to run long-term, then it was a huge success. Well, we opened Georgia James and we are actively looking for a location for the Mediterranean concept which is awesome! With all of this being said, we need to figure out what the next concept is going to be here at One Fifth. This is where it gets fun. I woke up this morning and started thinking about the building’s wood burning oven—arguably the oldest wood burning oven in the city—and we have never cooked a pizza for a guest in that oven. No, I don’t want to do a pizza place for 11 months but I would do it for a few. Then I thought about that with a lot of different concepts and came to the realization: Why not do them all? Crazy, right? So here we go! On March 23rd we are going to close One Fifth Gulf Coast and move into One Fifth (for the lack of better words) Lightning Round. We will start with Vietnamese on March 25 and then move through other ideas and concepts without giving them a time limit. I want to try as much as I can but still giving each one our full devotion. This will be arguably the most challenging thing we have ever done, but the team is ready. We will not release what concepts are in the future, and we’ll give three weeks notice before we close a concept. I know it’s confusing, but I don’t want to end the 5 years and think “what if or why didn’t we” try something. One Fifth is all about education and learning and experimenting and exploring, and we have so much to explore in such a short time. I hope you all enjoy the ride with us and understand that this is insane in the best way possible. I wanna go fast. Who wants to ride with me? #AlwaysLearning