The issue is a lack of exploring art. At some point people give up. There is a hard date where music is good and everything else outside of a very narrow scope is bad.
I make it a point to explore music through every genre and try to understand it. Some music needs context and some doesn't. As a white male raised in a very protected area surrounded by other well off white people, I have zero in common with a wide swath of music. The influence of great art in music is always struggle (or really good drugs, no....I mean heroin). Rap is almost unanimously created from a place of struggle and trying to rise above. If you are a serious person, you know why. It is imperative you have some level of understanding of the context.
What Kendrick did yesterday was groundbreaking. A black artist from Compton that came from nothing, performed at the superbowl and made a statement that many flat didn't pick up on. Some because they don't try to understand context and some because they are just flat racists. Either way, even if you hate his art, he did something that hasn't been done before. That was history and it was a masterclass.