Golf media is basically unbearable right now. The old guard PGA Tour with all of their history and LIV led by the most unlikable people in the sport, while funded by a dictatorship. The LIV golf thing is stupid. Music playing, concerts, shotgun starts, and team competition. Their TV is unwatchable (other than they do show more shots). I would bet Greg Norman couldn't name all twelve team names. If you want to see 20 of the top 150 golfers in the world tee it up on what comes down to an exhibition, for all means, go for it. The other 28 are no better or worse than JJ Spaun.
Meanwhile, the PGA Tour could have stopped this a long time ago. They got cocky and didn't think Norman would get the Saudi backing, so they basically blew it off. I'm friends with several of the JJ Spaun guys on tour. They aren't happy with how Monahan handled LIV from the beginning, how he reacted with the new elevated events, etc. Several had lower level LIV deals and said no and are regretting it. The PGA broadcast is getting stale or has been for about 20 years. So, I can see the appeal to the random viewer for LIV.
LIV does well by keeping their parties to weeks where the Tour isn't playing elevated events for the most part. Problem is that you have to be able to and want to watch it. Brooks winning at Oak Hill is the best thing to happen to LIV. Still, most people don't have the CW, don't know that they have the CW, or have to download something on devises to be able to watch. They are only getting the hardcore fans. Someone compared LIV Golf to AEW Wrestling. Both are going up against rivals with a century of tradition. Both promised "Golf but LOUDER" and "sports based presentation". While not owned by the Saudi fund, AEW is owned by the son of the guy who owns the Jaguars. So, both have more money than the traditional rivals. AEW started out on TBS with 1.2 million people +/- a few. 4 years later, they get about 850k. It's just very hard to break through against tradition. Ask anyone in time square to name 10 professional golfers and about 95% would have less than 2 LIV players. Same with professional wrestling.
I just want the Tour and LIV to make up. "Suspend" guys for a while, give players and their brand access to their shots and coverage to be able to promote themselves, Make certain PGA Tour events mandatory. If LIV makes developmental tour/have relegation like European soccer, watch out. They can poach all of the college kids with no ties or prior relationship with the Tour.