There’s a lot to try to wrap my mind around.
Freemasons? Gay Mafia? LGBTQ dollars? NFL collaboration?
You can’t actually “make somebody gay”, but I suppose theoretically you could condition people to think effeminate male fashion and mannerisms are attractive. Hype men and cheerleaders, which essentially is advertising, certainly have a psychological impact. That is known.
I haven’t seen any studies but if I had to guess I would say that the majority of straight males on the planet are at least somewhat into sports already. Is he, perhaps unknowingly, merely suggesting that there is an effort to pander to the rest of the planet and get more “feminine andLGBTQ dollars” by making athletes more attractive to feminine and LGBTQ folks? I guess that’s not inconceivable.
BUT, nobody is making anybody gay. Lulz. Not sure if that’s a miscalculation on his part or on OP‘s part. I think the actual conclusion is more about him having Fad-phobia to the particular fashion and style right now and I can’t say I blame him there.