I see your points for sure. It's a play on words, obviously....6th St Journal-Wall St Journal. Im sure the business end of the board is at odds with the charm end of an "if you know you know" conundrum. In my day 6th st was legendary and outside of the several niche bars, it was the go-to, though I likely skew older than the avg Surler.
I would imagine as we attract lurkers from the SEC, they will think its a bar/entertainment forum and then see its more about business and move along. I dont think, and i could be wrong, many SEC football types will come back to this site for non-football /recruiting, but I know that's the point....to create engagement across a spectrum of disciplines and thus retention. We all get it, but we know the history of ATX and will stay here b/c the content across the site is outstanding...I may be in the minority, but I rarely use Reddit, as I can get all I need right here.