Nothing particularly special really. It just seems to be a different world of car buying these days. Have you walked on a lot and tried to buy a new Tahoe or Yukon? The inventory just isn’t there. Some dealerships have them and jack the price way up above MSRP. Sewell’s policy is to never charge above MSRP for a new model, but basically that means they never have one on the lot that isn’t already spoken for.
The day I ordered mine a year ago (which required no deposit down, so no risk) I was still comfortable driving my old one for awhile. They had a pre-owned 2022 model with 6k miles on it that they had priced at roughly $12k more than I was going to pay for the new one. I just had the patience and ability to wait. I guarantee they sold that one within days of me seeing it though. There seem to be plenty of trucks available and maybe even sedans, but with my family and needs, that’s just not what I wanted or need.