From @Machinator post this morning from 247:
Beard will never admit this publicly, but according to sources close to the situation, it’s been harder for Beard to lure top recruits, such as Cade Cunningham, who ended up at Oklahoma State, because Tech is an Under Armour school as opposed to a Nike school like Texas and Oklahoma State.
“In basketball, how schools align with shoe companies matter,” said a source close to the situation.
There’s also the ability to recruit to Austin.
Texas women’s coach Vic Schaefer may be the best testimonial for that. When 6-foot-1 forward Aliyah Moore, the No. 6 prospect in the 2021 class from Moore, Okla., signed with Texas, she said Schaefer had recruited her hard to go to Mississippi State, but Moore had no interest in going to school in Starkville, Miss.
As soon as Schaefer got the Texas job, he called Moore, and because he was now headed to Austin, Moore was immediately interested in joining Schaefer at UT, which she’ll do this fall.