LIV has consistently tried to operate as if there is some untapped market share of golf fans that aren’t middle aged white men. They are a handful of out of touch rich old guys and Saudi Arabians trying to create a golf league for their made up caricature of a golf fan when they asked themselves “if there was a 23 year old golf fan that didn’t like traditional golf tournaments, what would they like?” And then they came up with those ideas themselves and ran with it.
It’s the “how do you do fellow kids” meme played out in real life.
There isn’t a single thing that LIV does better than the pga tour at putting on a golf tournament. But because the players are getting paid obscene amounts of money, they act like it’s way better. And even if the process of playing in a LIV golf tournament IS better for the player, it doesn’t mean shit because as a business the players aren’t the customers. Bryson and Phil are the only two people that seem to have even bought into the idea of the team as a brand bullshit and they are two of the most out of touch characters on tour. And I’m not even sure Phil is doing anything other than playing the part because they handed him a dump truck full of cash.
It’s such a clown show that I’ve wondered if it wasn’t devised specifically for this purpose of trying to do everything as different as possible from the pga tour, but as much talent as possible, and then draw it out as long as possible in court to try to get the pga tour to the negotiating table and see what we can get. That the Liv tour itself didn’t need to have any real viability or sustainability, it just served as a tool to get to the table. The only way that play works is if you have completely unlimited money because of the sums it would take to pry talent away from the tour. And the only people that could possibly do that is the Saudis because they are the only entity that has completely unlimited money.