It's been kind of stunning to see the PGA caught so flat-footed in their ability to counter all of this. I don't think "higher prize money" next schedule is registering. Nobody seems to give a shit about the size of purse outside of golfers. They just aren't going to be able compete with money. Why even bring that up? I guess paying for travel to guys who don't make a cut is a start. It's complicated and it seems like they still don't really have any idea about how to handle this. Is it because they're all just old and confused or are they not consolidated enough as a league?
Leaning into tradition is a narrow path that also eludes to stuffy and pretentious. I'm not creative enough to think beyond leveraging tradition and legacy, which is clearly not gonna cut it. The marketing graphics for Presidents Cup is a good example. I'm a huge fan of Davis, but their poster looks like an invitation to a banking seminar. They just seem ill-equipped for this.