Last year Deion sounded off that Matt Rhule "had to go and make it personal" and that he "took shots" at their program. Literally, nothing happened. Rhule did an innocuous interview and was asked about the portal. Rhule simply stated that he'd use the portal but that he still believed the fundamental approach to building a roster was high school recruiting, because obviously. Deion, somehow, framed and presented this as an attack on him, because he'd just run off 80 players and everything in the universe is directly correlated to him.
The only thing I can assume is that it was a dumb attempt at motivation with a rival. It's a decades old rivalry that doesn't really need that kind of fuel anywayl. But the dumbest part of doing that is he juxtaposed himself with Rhule: a guy taking over a program in the same time frame as him and they're both attempting to rebuild. Rhule, a guy who has definitively already accomplished that at two different schools. Sanders, a guy who hasn't.
That made their year two match-up a boldfaced, direct measurement of who was on a better path. I mean we all already knew the safest pick in that race. But deion didn't understand how this simple, two step sequence would play out perception wise. Corn is vastly improved but still not very good but far better on both sides of the ball in year two. And they have a talented freshman qb who will be granted patience to go and learn and fuck things up and make mistakes along with the transition. Colorado? The current discussion there is about Shedeur's auto-tuned rap song, him continuing to spray fetid, liquid flu feces down on his teammates and whether or not they'll proceed with getting the best player in college football crippled before he can go to the NFL.
And I bet Matt Rhule was nice about it and probably called him to explain that he had no idea what he'd done wrong. And last week Rhule got to pat deion on the back and tell him he thinks he's great after kicking the shit out of him.
Anyway, tldr, it's just funny to me how short-sighted deion is even at self promotion, which everyone will still insist is something he does well. He basically picked a street fight with a polite version of Mike Tyson.