They can start a sports channel and get in the broadcasting business if they are morons, but without the multi-year media rights to college football, college hoops, the NFL, the NBA, MLB, etc...what the fuck are they going to show that people will pay for? The Big10 media rights come up for renewal in 2030, the SEC in 2034, the NBA in 2037, the NFL in 2033, etc.. I guess they can send this guy out with a camera and hope nobody notices him on the sideline
It amuses me that people think YTTV has much leverage here. They are one of many distribution channels for the ESPN suite. Without details on what pricing is currently being rejected by YTTV and the pricing paid by the other streaming/cable channels its a bit hard to say who is being the bigger asshole here. But at the end of the day, Disney owns the content, and that is leverage that matters. If YTTV wants special pricing that would cause Disney to have to renegotiate their other deals, I would tell google to eat a dick as well. People will follow the content and that lost money this qtr will slowly come back as people migrate to different solutions.