i just don't understand the radio business, i guess. maybe it's the cost of living and rent for studio space has gone through the roof, and from what i understand, they were using some prime real estate.
but there has got to be a way to balance the books on a sports content terrestrial radio show in austin fucking texas, even if the general consensus is that the medium is supposedly dying. dying like newspapers, in the race to the bottom and the inability to figure out a revenue model not based in the 18th century, it's always the content. you make good content and people will consume it. find a way to make terrestrial radio work without 20 minutes of commercials an hour. that's 1/3 of your listener's time, when there are podcasts and spotify out there.
fuck's sake, get it together, radio. shorter breaks, charge more for ads, fuck i dunno. think differently. oh, and pay talent, stop paying admin. but that's everywhere.