I don't know what you are supposed to do when the opponent just lobs lie after lie after lie: "Dems want to implement sex changes in schools!" "Dems want to have live birth abortions!" And on and on. You can only say, "No we don't; that's ridiculous." So many times. Nowadays, anyone with a computer can create a headline or quote some nobody that the GOP can point to and say, "See! Yes they do believe in these things!" People of average intelligence should be able to see through this, but they don't because it's not what they want to hear. They want to be on Team America and Team America's message is simple: "Libs bad; own the Libs." The Dem message, or the true one anyway, is nuanced and harder to understand without putting together several layers of facts. Or at least two layers of things that can both be true: "Yes, we support a woman's right to have an abortion. No we do not agree that live birth abortions should be legal." More and more, I think you have to distill everything, dumb it down to the max and then once you are in power implement the policies you really cared about in the first place. Very, very few voters are going to know there is a difference between what you said and what you did.