From the article -- talking about % of the new deal that would be streaming...
"Over 50%? No, I don't think so. I think that's too much. It's OK if it's 50-50. … You have to remember, guys our age, people that I went to high school with aren't going to want to deal with streaming.
"I don't think it will be more than 50%, but if it ended up 50%, I think it would be OK."
If it's anywhere near 50% they are fucked. 50% of your entire football inventory would be streaming? Not only does that reduce your overall visibility, but it exposes you to the PAC fans' well known apathy when it comes to football, because while random CFB fans may flip on to a PAC after dark game or any other broadcast PAC game on linear TV they sure as shit aren't seeking out a random PAC game on a random streaming service, so it's up to the PAC fans to provide the audience numbers for that and well... good luck with that...