I think you are running with the extremely sanitized party line here. The sanctions will hit the Russian public first, and hardest. It will take years for the Russian military to degrade to the point where it would matter in Ukraine. Sure, the billionaire oligarchs will lose some boats, and considerable net worth, but they aren't going to be food insecure. Their kids will be ok. Sanctions move the viability line, which means they kill the vulnerable. Not as many as bombs, but it's not all about computer chips and yachts.
For fucks sake, we're not talking about North Korea here (whose draconian sanctions have been status quo for decades). The Russians are an educated people with (until recently) access to the internet. Putin is a thug and murderer, but there are plenty of protestors who survive their actions. Pussy Riot was given an unreasonable sentence for something that was reasonably a crime, but they weren't beheaded in the town square. Do you want to compare the average Russian now versus the average Ukrainian in 2013? Or, more pertinently, the average Ukrainian now?
And the fact is Putin is widely supported by the public, in part because the bread lines of the 90s are seen as the alternative. He is supported because of nationalistic fervor. He is supported because of his military bravado. He rules by consent of the masses. The idea that the masses are not part of this conflict is fantasy.
And, no, I haven't been protesting the millions of people our country have been killing because our country isn't currently killing millions of people. I have protested our military adventurism, our border policy, and the lack of accountability of our police. I am disappointed more don't. If there is a specific issue you want to discuss, rather than just parroting Russian propaganda, let me know.