As bad as the UH addition was, UCF is worse. I think the Big 12 would look far better if they had gone with Memphis over UCF.
UH was in a power conference once upon a time, same goes for Cincy who won some basketball titles back in the day as well. BYU is basically the closest you could get without being in the club.
And then there is UCF. Never been in the club. Didn’t join D1 until 1985. Had 1 good year of football but brings little else to the table. They are basically Boise State in a better market.
Memphis (who also was never in the club either) has final four basketball success and a longer history of football, just without that one undefeated season.
Let me ask it another way. If new school #12 becomes a permanent cellar dweller in football, who would be the best fit. UCF on an island next to nobody, or Memphis far closer to the geographic center of the conference that has sports other than football on its resume?