Full disclosure: I haven't lived in Texas in over a decade, so I can't really offer an informed opinion on the current state of affairs there. You might well be correct about the soft part.
But stop and think for a moment about how many states in the SEC have just one or two credible football programs in the whole state.
Louisiana? Only one - LSU.
Arkansas? Only one - Arky.
Kentucky? Only one - Kentucky.
Mississippi, Alabama, Florida, Georgia, South Carolina, Tennessee? Two each, although some of those states only have one school in the SEC.
I think only Florida is perhaps in a similar boat as we are, although I would argue that the rise of UCF and USF hasn't hurt UF all that much yet.
Contrast that with Texas, where there are at least a half a dozen quality (okay, I'm using that term loosely when it comes to some, including ours) football programs: Texas, Texas A&M, Texas Tech, Baylor, TCU, maybe even UH. Plus we lose some of the top talent to out of state schools like OU, and lately - schools like Alabama, Ole Miss, and Clemson. We have almost a half a dozen programs fighting for the leftovers in the state. And Texas hasn't been relevant in over a decade. I don't realistically see how you can convince a prospect to choose us over say Baylor right now, and it really fucking pains me to write that. Hopefully the move to the SEC will help, but only time will tell.