It's gotten so bad that the entire national media, who never gives a shit about the Falcons btw, has been clowning on how awful Zac Robinson is at calling plays. Every week Kurt Warner watches the tape and then tweets about how stupid the entire offense looks. It's just great players being hamstrung constantly by poor coaching.
Past just the offensive woes, Morris is a do-nothing, word salad loser. The NFL is a parity league. The difference between the bad teams and the playoff teams is actually pretty thin. So the small shit matters. But the Falcons never get any of that right. They're reactive instead of proactive. Everyone knew Koo was cooked last year as a kicker. But people liked Koo. The fans liked him, his teammates liked him, and Morris liked him. So instead of being proactive about solving their kicking issues they kept him around and gave him another chance. Turns out, yeah, he was still cooked. So then they had to scramble to find a kicker and they're rolling out this idiot Romo who missed the game tying XP yesterday. Same deal with their woes in getting the play calls into Penix. It was a problem in the 1st game of the season versus Tampa. They did nothing about it. It was a problem against the Vikings, but they won, so they did nothing about it. Then they go to Carolina, can't get the play in, call a timeout to avoid a delay of game, and then off the time out STILL can't get the play in and get a delay of game anyway. Penix is panicking because he has no time to read the defense before the ball needs to be snapped, he melts down, and the Falcons get blown out 30-0. THEN, after that debacle, they decide to make some changes. Find a scapegoat to fire in the WR coach and move ZRob down to the sidelines.
The organization is ass from the top down. Blank has this halfwit Wormtongue motherfucker in Rich McKay whispering in his ear and they always go the easy route. Wanna find a real coach that can change the culture? Nah. Let's hire Blank's billionaire buddy's nepo baby son, Arthur Smith who has never been a head coach. Well shit, he didn't work out, what now? Find a real coach to change the culture and turn this team around? Fuck no. Let's hire a guy who was already the coach for us before and was ass at it. We know him, we're comfortable with him, and he says all the right things. Can't coach worth a lick, but hey. Now the Falcons are staring at eight seasons without a playoff win. They traded their 1st round pick away for next year. And they're going to start having to pay big time 2nd contracts for all this talent they're wasting in London, Bijan, Pitts, etc. while doing nothing to develop their young QB.