I actually don't think Arthur Blank gives a fuck if the Falcons win or not. He's got a corpo management company running his sports franchises for him. He has the new stadium which brings in bank. I think as long as he's turning a profit he really don't give a shit. Having ass kissers and people he's comfortable with matter more to him than winning. It's why he's kept Rich McKay around forever. It's why they had coaches like Harbaugh, MacDonald, Vrabel, etc. in for interviews and then they end up going with Raheem Morris for HC. Raheem ain't gonna rock the boat. He's gonna give the world salad PR speeches, never bad mouth the front office or demand change, and just keep shit in cruise control.
That's the lie that's always sold to the fans. That these billionaire owners care about winning more than anything else. Fuck no they don't. Most of them just care about sitting on their ass, watching the team's valuation continue to rise because the NFL has become more popular year after year, and to pull in that sweet, sweet TV money. If the team wins? Great! If they don't? Also great. People will still show up, buy jerseys, convince themselves the snot nosed kid they drafted in the Top 5 is gonna turn everything around, etc.