One curious thing about addiction. The mindset that seems to accompany substance abuse is one of something I call "inward-dwellingness," a peculiar form of selfishness or self-centeredness.
It doesn't always or even usually manifest itself in vanity or attention-seeking (but it surely can). Oftentimes, it's something of the opposite, a crippling insecurity and feeling that everything negative is somehow your fault (but also realizing that insecurity can manifest itself in self-aggrandizement).
A sizable part of recovery from addiction is "right-sizing" one's ego and recognizing that it's not all about you, neither the good nor the bad.
I've seen some stuff where Kiffin makes the right noises about recovery. But this kind of stuff makes me wonder if he's headed for a big crash.
We're all subject to being bullshat by these guys, but Sark seems to live his recovery to a greater extent than Kiffin.