Along this line, I represented a Nigerian mechanical engineer 2nd generation immigrant whose family owned a "7-mart" somewhere in the mid cities.
Seven-Eleven, then Southland at the time, sent a cease and desist. They demanded that he change the signage, which was a non-trivial endeavor, cost wise. It didn't look anything like the 7-11 logo or colors, but did have the orange roof.
Because Chidi's family leased and then purchased the premises from . . . . 7-11.
And it was more than seven years prior to the cease and desist. So, 7-11 had no real excuse for not knowing what signage the Chidis were using as they actually owned the premises during part of their use.
So, Chidi would agree to change it if 7-11 paid, otherwise we'd raise laches and estoppel and have a half-decent chance of prevailing, or at least stopping a preliminary injunction or TRO.
They agreed. It was like $5000, I think. A tidy sum that would have hurt Chidi, but was nothing to 7-11 and they likely should have come offering to do that.