A lot of money is made in the recovery business. Are they still offering something potentially useful for the alcoholic/heavy drinker, yes.
For all of the things said about AA, it is free, and not very many have profited from it.
With that, though, I spy some things that probably make it dubious.
First, it's targeted at "high performers." I think that means people who perceive themselves as smart and busy, and don't have time for rehab or daily meetings and step work.
To me, that is antithetical to recovery because you must have the humility to accept that recovery takes a pretty serious investment, of time at minimum and mental energy.
Another thing "high performers" have is a lack of humility. They go into meetings and see people that have been destroyed by their addictions and think they're above that somehow, rather than seeing the commonality, and that something akin to that near-bum is probably in your future too if you don't get a handle on it.
Finally, most of the for-profit recovery "systems," with the possible exception of Sinclair Method, teach most of the same stuff as AA for free.