On a more general note, I was contemplating that there's no Charlie Kirk (or Tucker Carlson or any of a dozen others) on the left. And the corollary thought that they need someone to "tell them how to think."
I think the first proposition is accurate and that leads to the second and prompts the question why is it this way?
And maybe in a blinding glimpse of the obvious, deep down people know that most of the hateful "conservative" positions these days are just that, hateful and inhuman. Despite our natural tendency to avoid or even demonize "other," I think most people also have enough of a moral compass to know when ideas are at best suspect if not outright immoral.
So, "the right" needs someone(s) to "make it ok" to harbor and act upon inhumane if not immoral thoughts. To justify racism. To justify inhumanity to queer people and minorities and the poor.
This is what "say the quiet part out loud." The quiet part is quiet because people know that it is fundamentally wrong, deep down inside. So they need someone to justify it for them. To make it OK.
It's like little kids and young people doing racist things like the "SAE song." It's fun because it's naughty. It's naughty because it's wrong and they know it. And they can be naughty with mostly minimal consequences.
This is not to say that there aren't sociopaths, psychopaths, and hard core racists out there that have zero qualms or reservations about this kind of shit. But sort of the average person needs that justification real bad. And Trumpco provides it.