Generally, yeah, that's how music works... up until a certain point - where it's impossible to shout over it - and then all conversations stop.
You seem to think everyone is arguing for peace and quiet. We're not. I'm in favor of a noisy home-field advantage, and the biggest part of home-field advantage is fan engagement. My issue (probably everyone's issue) with the Jumbotron is that it discourages fan engagement by either shouting down the fans and/or turning them into silent, passive TV-watchers.
FOR EXAMPLE: Texas is on defense, and a big 3rd-down is coming up. Maybe it's a TV timeout. Jumbotron plays some insanely loud shit. Trust me on this: if you were in my section, you absolutely cannot talk over it. Conversations stop. All eyes turn and look at the Jumbotron. Wyoming breaks the huddle and goes to the line. Jumbotron abruptly stops, and the stadium is SILENT, and people aren't even aware, "Hey, this is a big play." There's WAY less fan noise/energy/engagement than there would have been without the 60-year old men behind the curtain giving 100,000 fans Havana Syndrome.
This happens over and over all game long.