I'm thinking about how this fits in with the new SEC/ESPN deal.
ESPN bought 10 years of exclusive rights to SEC football/basketball for $3B (CBS no longer gets their weekly pick of the litter). That deal was finalized December 2020.
Seeing that discussions started with the SEC ~6 months ago, was Texas/OU joining part of the calculus? If not, does the deal get restructured now (seems like SEC has a pretty good case), sending more money back to the SEC schools?
This is such a fucking home run for ESPN. Not sure exactly how it gets wrapped up, but (to some extent) wash your hands of your $15M/yr (plus operating costs) LHN obligation, and then add Texas and OU who each will provide you 3-4 more marquee matchups per year. Texas v LSU pulled 8.4M viewers which (I believe) would have been second most watched SEC game in last two seasons. Feels like they got a taste of what could be and went out and made it happen.