Depends what the watch's "purpose" is, or what the purpose of my purchase is, but I'm conscious of the horology most of the time, and sometimes it's all that matters. Swatch Sistem51 I bought to support the innovation in automated manufacturing. Seiko 5 I buy out of respect for the movement's pedigree. Zero care for aesthetics on both of those. Snoopy Speedy I bought because of Snoopy; DGAF about the watch internals - I also bought a Snoopy Timex for the same reason.
I differ on this point, I don't want a fancy package on my watch, and I don't want any costs spent on packaging/fluff. I don't keep the packaging most of the time anyway. It actually pisses me off when I get a bunch of expensive packaging and box and fancy printed shit with a new watch, why not spend that money on improving the watch, or lower the price??
That said, the packaging that AP uses for service/repair returns is shameful.