So, where are we now? Two pretty big disappointments this month. I know the easy targets are the youths, but it seems like it's really the lack of adults going to movies. Take a look at the winners over the last 6 months (Anyone But You, Wonka, Kung Fu Panda 4, GxK, Apes) and they are all targeted at a younger audience. Even something like Challengers got a ton of buzz just for being a Zendaya movie. On the other hand, movies that are aimed at adults, like Furiosa and The Fall Guy are struggling. Adults just aren't motivated to go out (find a sitter, etc) when they know they can stay home and watch it in a month. It seems like an inversion of what would be expected.
Dune is a little bit of a special case as it is a continuation of a big movie, long standing IP and has some massive young stars. It brings in people of all types.
I guess we'll see what happens over the summer, but it doesn't look promising for the "adult" movies out there.