Oregon has been recruiting Texas for years. Hell, they had very productive players from Texas on their BCS runner-up squad in January, 2011 (2010 season).
High school recruits in class from Texas:
2024: 1
2023: 6
2022: 1
2021: 1
There could also be increased overlap for a few reasons.
Both Texas and Oregon NIL are top-tier. Naturally, that's going to create some NIL-driven recruiting battles.
Both schools heavily recruit CA (Sharma this year, among others).
Texas stole Kelvin Banks and Cam Williams (among others) from them. Maybe they're tired of losing recruits to Texas and have the NIL to combat some of that.
However, I don't think Oregon is "directly targeting" Texas, per se. Maybe I'm wrong. They probably just want to win recruitments in Texas. It's an obvious part of their recruiting strategy. With Uncle Phil's NIL and Samples now on staff, they're posed to compete more in Texas in pursuit of that strategy.