I went to my first game in probably a decade this season. First row of WUD in an afternoon game so the sun was behind us and gone by the middle of the second quarter. That rocked. The ads have basically disappeared, that rocked as well. What I did notice is that they completely filled every second with noise still, leaving no room for the crowd or the band to get involved. The only time you could hear the band doing band things in important moments was when it was a fucking recording of the band near half time because the band had already left their seats to get ready for halftime. WTF. I can't hear the band play Texas Fight live after a big play because of all the piped in music, but I can hear them clear as day when it's a recording. I don't get it.
That being said, I fucking LOVED the environment for the game. It was relatively loud even though it was just Kentucky. I wasn't absolutely bombarded with ads. I got to drink as many beers as I wanted. The environment around the stadium was even way way better than it used to be. Gotta give CDC props for drastically improving a product that was so bad I had resigned myself to never wanting to go again. We had enough fun I may actually think about season tickets again.