My older sister had ZERO interest in any sport before she moved to Omaha many, many years ago. She didn't know the difference between a football and a softball but she became "Lil Ms. Husker" within a couple of years of the move. An exchange I had were her when the Nubs were still in the Big 12 went like this:
LMH: "You guys should come over for a football game when ISU is playing Nebraska"
Me: "Hmmm, well I'll tell you what. We'll come over if you guys agree to come over when Nebraska plays in Hilton."
LMH: "Uhhh, we don't watch Nebraska basketball"
ME: "Yeah, why's that?"
LMH: "Well, they never win"
In short, LMH was a fan of winning which caused this exchange 3-4 years ago:
LMH: "We aren't getting season tickets anymore"
Me: "What? Why?"
LMH: "Oh, everything at Nebraska now is about the money. Donations...ticket prices...on and on"
Me: "Yeah, that losing sucks doesn't it?"