It's not the fans that have created or sustained the "culture" that's the problem here. But there is a problem with our culture, going back to the political dick-swinging at the end of DKR's time here, extending through Fred Akers (RIP) demise where you had influential alumni trying to steer recruits away from UT to hasten Akers' firing, continuing through the retarded thinking that David McWilliams had shown anything that made him qualified through the job, and culminating in the mantra of "it's not good for the kids to win too much" which is where we're stuck now.
I don't know how or why we got into this mode of wanting above all else to be a Central Texas Stanford knockoff, but our culture lacks the kind of cut-throat win-first football primacy that Alabama, Clemson, Ohio State, and a few of the wanna-be hangers-on (LSU and Georgia, to name two) have. I don't know if Urban Meyer will be the coach here or not (it seems not), but if not, it wouldn't surprise me if a key reason was his read of "the room". He probably saw right through the salary offer and the mealy-mouthed platitudes about football being "king" here and realized this is an athletic department that intrinsically creates a selfish, soft football culture, because revenue and brand and glad-handing from ESPN and influence/access for BMDs are all more important than wins.
Meyer will try to create his own culture wherever he goes but that's easier in some locations than others, and he has limited time to accomplish it at his age.