we're not going to do that
competing for the Final Four in basketball isn't even a nice-to-have around here. it's certainly not a priority or a must-have.
I think a lot of you have bought into a real myth about Texas athletics, because of the "we're the Joneses" bullshit of the decade of the 2000s. Keeping up with the Joneses is just an idiomatic way of saying keeping up appearances. The Joneses in this idiom aren't the smartest or happiest family on the block (at least not intrinsically so). They're not winners. They just have the nicest looking stuff.
The myth is that "we're the Joneses" has anything at all to do with winning. It doesn't. It (maybe) has some (casual) correlation, because winning makes more money than losing, but ultimately Being Texas is about appearances. We look like an athletic program that should win a lot, and we make a lot of money doing what we do, which is being the college sports equivalent of the stereotypical Obtuse White Guy in a TV commercial, or maybe a Billy Zabka character from an 80s movie.
The only way-- and I mean this in literal terms, I mean there is never going to be a hypothetical BMD who decides he wants to see us win a basketball national title and money-whips Tony Bennett to come here, and Chris Beard is not going to tearfully declare he's Coming Home To Restore Texas Basketball, and none of the other fanciful What Ifs are going to happen -- the only way Texas will ever have a coach on the level of Billy Donovan is if we hire him as an up-and-comer from some Dollar Store program and then, like Rick Barnes, he decides to be a lifer here because you can coast for fucking years here once you're embedded.
I agree about the whole "Joneses" thing. But is it really too much to ask that a school with the resources of Texas have a basketball team that's simply watchable?
That's where my bar is these days. Forget NCAA titles, Big 12 titles, any higher aspirations, really. I'd just like to watch a basketball team that doesn't have me pondering whether I'm more bored or more nauseous. Boredom and nausea are not a good combination, unless, apparently, you're Shaka. He seems to thrive on it.