Burnt ends has specific quid pro quo for all the guys and it is laid out pretty clearly. They have an appearance, 3 interviews each and do brand ambassador stuff for burnt ends a few times a season including the kickoff every year.
I don't structure the TOF deals, but they are similar - some type of appearances, interviews etc while promoting TOF or a charity of their choice.
They don't get paid to do charitable work.
I've been very outspoken about how by the letter of the law TOF has been clean, but I have disagreements on how certain things are done - namely the fact that no one really knows a single charity they've done work for. More people heard about the unrelated to TOF charitable work that canes did than TOF. It's an annoyance as a founder who had a vision for what it could be, not a gripe that it's illegal, wrong or against the rules.
This new governance will likely be a huge nothingburger for Texas, it'll be a big deal for a lot of other places that are signing players to pay for play schemes where they are too lazy to build in any believable or relatively sane quid pro quo and bolster that with clawbacks and penalties if they leave etc.
This is why I keep using Quinn as an example. He had top NIL money. This new rules set would largely have him unaffected, he has a real agent who works for a real agency, has a PR team, has staff on salary etc.
There's a lot of guys that were getting paid a ton of fucking money for nothing but playing and it's obvious, they don't have agents, they have little to no following, the news cycle doesn't follow them, no one talks about their commercials etc. Those types of deals need to die and that's the goal here.
I think the university being able to pay them directly is going to solve the majority of this "emotionally attached spend" because you can donate to the AD or AD adjacent collective and poof its just taken care of.
Corporate NIL is a totally different animal and there aren't many businesses out there willing to just take a huge fucking bath because the owner likes a player because those businesses wouldn't stay in business.
ROI on big corporate money is real and it works. It's a huge market that they haven't been able to enter for a long time, but it's concentrated and strategic.
This is where delloite will look into stuff. You can't have a company with 500k in annual revenue spend 300k on marketing the "star" freshman backup RB somewhere who has 10k social media followers and that marketing consists of 3 tweets.