The opposite of this is going to happen (and/or has already happened), the fact that you think this is going to happen means you are truly completely disconnected from reality. This is why the ruling is disruptive, even to Texas. There were decisions made regarding how things were going to work based on the university being able to provide the $$ as defined in the original settlement. This horseshit decision that makes no fucking sense whatsoever effectively makes NIL from a university completely ridiculous and more like a baseline salary that can be divvied up like the stipend was. NIL isn't a fucking stipend and it's not assistance, there is a quid pro quo exchange that has nothing to do with "just doing your sport".
They weren't gonna sign these players to big ass fucking NIL deals and then not have them do a bunch of brand work, that's not how businesses operate and that's not how the AD was planning to operate. The AD can farm out all kinds of Arch Manning the QB of the Longhorns to whatever sponsor or big ass media outlet it wants to in turn drive businesses, sponsorships, real revenue for all it's various streams and/or participants in the brand pool.
This ignores that entirely and treats it like scholarship++. It's completely wrong because it's not PAY FOR PLAY, it's NAME IMAGE AND LIKENESS, if it was pay for play then sure they could claim title IX.
Instead of just moving on and letting things get to a new normal, this rulling effectively restarts everything - there's no tenable way forward for the NCAA to operate with this level of stupidity and the amount of money it is taking to field competitive D1 high revenue sports teams.