Wow, I’m shocked how many are totally missing the significance of the legislation. Stop looking at it as a single law.
It is when this law is combined with other legislation like the TV lawsuit in the early 80’s to the more recent O’Bannon case. Along with any other legislation that may be enacted. Will allow lawyers to eventually have enough case law to dismantle the institution that believes itself to be untouchable. That is what scares the power brokers at the NCAA. The NCAA really doesn’t give a rats ass about a player making thousands off of their likeness. It is about the NCAA trying to prevent a toe hold in chipping away their millions, their power, their jobs, and who ultimately has control of the sport. Case law is how you bring down a bully. It worked against Carnegie, Rockefeller and Vanderbilt. It worked in the civil rights movement, and it will work against the NCAA.
No one gives a shit about the players. They care about the money, and who has control of it. Honestly of the 400,000 ametuer college athletes in the US, how many will have an opportunity to actually parlay their likeness into cash? Sure, some will do well, hell its America, good for em.