TOF is run by people who are not paid a dime. There is one very competent employee who is paid competitively. Anything else that doesn't go to athletes is vendor-related or marketing-related. I haven't seen numbers in a while but the percentage was well above 90%. Frankly, that's like not fully sustainable, at least the only one employee part.
These are two groups with two completely different agendas. What is now TOF is the culmination of a small bunch of people from a few different groups who put a shit ton of work, risk and money into organizing something that Texas sports could gain leverage out of for the purposes of winning titles and building a sustainable engine that would repeatedly unlock that across sports. It isn't perfect, it has warts and flaws, and it has a long way to go, but it's out there about as far as NIL programs can get so far and that is all driven by one simple force - a collective love of UT and its athletic programs.
The aggie thing has always had one other important factor involved with it - people finding ways to get paid. That's the problem that a lot of these collectives have repeatedly run into - What's In It For Me? and also bureaucracies not understanding how to build things from scratch and handing those responsibilities off to vendor cronies.
To be clear in terms of folks' understanding regarding moving parts everywhere as it pertains to the corporate side of NIL - a fuckton of that money isn't going to the players. There are agencies, agents, etc., involved and they're getting theirs. That is different. Unscrupulous agents, and I am not saying they all are because that's not true, but there are those out there who are allegedly getting more money from the endorsements than their players.
@RGBIII if I am missing something or wrong. He's closer to some of this stuff than I might be.