I thought this thread was about the Big 4 and we were adding like Grant Thornton or something for some reason and I was gonna be like, “hey, KPMG should be demoted before we add a new member!”, but this thread is way more interesting than that.
I was at The Star in Frisco a few months ago where Ross Perot Jr. was a speaker during a lunch (which was how DFW plans to grow, etc. and how it’s adopting the transplants from all over) and he got distracted and started talking about how Plano got started. It’s his and his dad (RIP) perspective, but his contention is EDS came to Dallas and asked for a ton of concessions and such to build a huge campus for Perot Systems/EDS and Dallas said no. Perot said okay I’ll buy a ton of cheap land in some country land called Plano and invest and turn that area into an economic center and Dallas called his bluff. The rest, as they say is history (and not for nothing, the Perots are super heavily investing in areas around forth worth as well currently). So short of having some home grown billionaire who invents something or another out of Longview, not sure how the Plano model is realistic.
A city like Longview or Tyler (which has a UT system at least and basically gives online degrees away) could take off with the Bentonville model though. Have you guys visited Bentonville lately? It’s basically a solid second tier city in the South now thanks to Wal-Mart better than any city not named Atlanta, Charlotte or Nashville. It’s got a great airport, clean cool city, young smart people/families and all the fixin’s for entertainment, etc. With Arky being a destination school for fratty white people who are kinda smart but much better at being social and EQ over IQ and will have good careers, from Frisco and Plano — a persona who can’t get into UT anymore since the 2000’s— transplants are moving there out of college too. Longview or Tyler will need a company to own the initiative and maybe it’s not really repeatable as Walmart is the biggest company and has barely done it.
Last input here is that I just read a fascinating read by McKinsey around data of cities and their growth. You can skip the first part about automation which is where the premise started it’s investigation, but essentially:
“Cities and counties across the United States are entering this period of technological and labor market change from different starting points. We used a mathematical clustering method to categorize all US cities and counties into 13 archetypes based on their economic health, business dynamism, industry mix, labor force demographics, and other characteristics (download the full list of locations in each segment). This approach reveals that the differences between local economies across the country are more nuanced than a simple rural-urban divide or regional variations. Our 13 archetypes can be grouped into five segments with common patterns:
Urban core. Twenty-five megacities and high-growth hubs account for roughly 30 percent of the US population and are the nation’s most dynamic places. The high-growth industries of high tech, media, healthcare, real estate, and finance make up a large share of these local economies. These cities have higher incomes, faster employment growth since the Great Recession, high net migration, and younger and more educated workforces than the rest of the country—but also high levels of income inequality. Many are experiencing congestion and affordable housing shortages.
Urban periphery. These 271 counties are the extended suburbs of US cities. Home to 16 percent of the US population, they also have seen strong net migration, attracting people moving out of cities in search of more space. In most of these counties, a large share of the population works in nearby urban areas. Healthcare, retail, logistics, and local services are large parts of these local economies.
Niche cities. These 56 much smaller towns and cities, home to 6 percent of the US population, have found success by building on unique features. In college-centric towns, a major research university dominates the local economy. Silver cities, many of which are in Florida, are fast-growing retirement destinations. Small powerhouses, such as Bend, OR, and Provo, UT, have built economic clusters around technology and other industries; they have the fastest economic growth rates and second-highest rate of net migration across our archetypes. All niche cities are attracting both workers and companies with a low cost of living and a high quality of life.
Mixed middle. Almost one-quarter of the nation’s population is found in these 180 stable cities (such as Cincinnati and St. Louis), smaller independent economies (such as Lancaster, PA, and Winston-Salem, NC), and the manufacturing hubs that we call “America’s makers” (such as Rockford, IL, and Oshkosh, WI). Neither thriving nor in distress, these places have slower economic and job growth, higher unemployment, and workforces with slightly lower educational attainment than those in urban core cities. Some of America’s makers are on an upward trajectory, while others are in decline.
Low-growth and rural areas. This group, which includes 54 trailing cities and more than 2,000 rural counties, is home to one-quarter of the US population. Many trailing cities, such as Flint, MI, and Bridgeport, CT, are former industrial towns with declining economies. Rural counties encompass somewhat better-performing places (Americana) and struggling areas (distressed Americana). In these segments, populations are older, unemployment is higher, and educational attainment is lower than the national average. Things are somewhat brighter in the 192 rural outlier counties that have found some success with tourism or mining and energy.
https://www.mckinsey.com/featured-insights/future-of-work/the-future-of-work-in-america-people-and-places-today-and-tomorrow