I, for one, am in the vast majority of long-time fans of one of the greatest rivalries in all of CFB--probably the greatest--who are fed up with some corporate marketing department telling some pencil-dick intern who doesn't know sheep shit from wild honey when it comes to real football, because he probably identifies as a girl anyway, that the pure and unadulterated sobriquet of "The OU Game," which stood for, oh, 100 years or so (and is 63-50-5 in favor of UT), is woefully insufficient as a title, and that what we need is a catchy corporate branding moniker that'll help us sell more Lite Beer, or Chevrolet pickups, or cut-rate auto insurance, or some such, totally without regard to the value of history and tradition, and without offending any self-styled protected class in the process, and while you're at it, make it the longest run-on sentence in the history of marketing and promotion, and by the way, we need it tomorrow. That's where I am on this "Red River Whatever-The-fuck" bullshit, and I refuse to compromise.