Since it showed up on my Microsoft ticker.
College Football Analyst Harshly Critical of Texas' Recruiting Tactics (msn.com)
College Football Analyst Harshly Critical of Texas' Recruiting Tactics
Story by Joey Hickey • 13h • 1 min read
College football enthusiasts don't need any ammunition to dislike the Texas Longhorns. They appear to have found it in one recruiting tactic.
Video surfaced on social media of Texas recruits walking into a parking lot full of Lamborghinis on the Longhorns' campus. The implication was that players could earn one of their own.
To be clear, there's nothing wrong with rewarding players with NIL. It's legal, and with the revenue they generate, it's reasonable. Still, some seem to disagree with how Texas is using NIL.
Shannon Terry, CEO of On3 Sports, wasn't a huge fan of the Longhorns' recruiting pitch. He posted on X, formerly known as Twitter, "This needs to leave college sports."
There's no issue with whether or not what Texas did was within the rules. The question is probably whether or not it's a healthy, sustainable recruiting pitch.
If there is a coach that can manage the chaos within Texas football, however, it's Longhorns head coach Steve Sarkisian. He's proven it in his short time in Austin.
In three years, Sarkisian took a team with one 10-win season since 2009 and transformed them into a College Football Playoff team and Big 12 champion.
Next season will reveal the strength or weakness of Texas culture. The team could settle culture concerns with another playoff berth in 2024.